Dropcap Creative

Maven Coffee Company. Craft roastery, elevated coffee experience, and of the most welcoming spaces.

This project was all about building a brand that matched the same level of detail and care that they bring day in and day out.

Ill be the odd one out and admit as a creative I use AI. Does it replace the work that matters? Absolutely not. It's a tool I use to save time on the things I don't want to do so I can enjoy the work I do.

It does make things easier, but it still doesn't replace the things that matter. You still have to have a clear direction and strategy.

I may have only gained 2 new followers over the last 30-45 days, but I've also gotten out of my comfort zone, gotten in front of a camera, and have posted more consistently than I ever have. AI was the brand audit I needed to see where I needed to step up.

A logo isn’t just a logo.
It’s the blood, sweat, tears, heartache, joy, and every late night you’ve ever poured into your business compressed into a mark.
So when it’s not working? When it looks cheap, or generic, or like it could belong to anyone?
That stings. Because it doesn’t reflect what you actually built.
Something dropping next week for exactly this. Follow so you don’t miss it.