Rob Roys

Much like this article argues, I've found that a "save-the-planet" rationale isn't always persuasive.

Most individuals and businesses are only inclined to invest in climate-friendly technology if it promises noticeable cost savings or impresses them with exceptional design or outstanding performance.

Additionally, as economics continue to tip in favor renewables, energy storage, and other 'climate-tech', the jobs will follow.

“Political messaging and press announcements" will not convince anyone, Jason Walsh, executive director of the BlueGreen Alliance, a partnership of unions and environmental groups, said. “But a paycheck might.”

The Clean Energy Future Is a Battle for Hearts and Minds A broad, and sometimes quixotic, retail effort to win the fight against global warming is playing out one person at a time, with nary a mention of climate change.

From their grassroots beginnings in the 20th century to their pivotal role in today's digital transformation, Alaska's electric utilities have the opportunity to merge legacy with innovation, and shape the future of energy in the state.

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Grids & Gigabytes: Electric Cooperatives in the Digital Age Merging past legacies with emerging technologies, Alaska's electric cooperatives will redefine rural energy in the 21st century. In the early 20th century, the sprawling cities of the United States were bustling with progress. Electric lights illuminated the streets, businesses thrived with new tech...

In a pioneering move for the fishing industry, Sitka, Alaska launched of one of its first low-emissions commercial fishing vessels named "I Gotta".

Powered by a distinctive parallel hybrid battery-diesel system, the vessel can alternate between diesel for high speeds and an electric motor for fishing, achieving an impressive 80% reduction in fuel consumption.

This monumental stride is the result of collaborative efforts initiated by the (ALFA) who partnered with the and via the 's Energy Transitions Initiative Partnership Project (ETIPP).

Beyond a singular vessel, ALFA's broader ambition is to spur decarbonization throughout its fleet. Sitka's community, driven by its commitment to sustainability, intends to leverage local expertise in low-emissions propulsion systems, fostering a decarbonized maritime industry.

Battery-Electric Fishing Vessel Marks a Sea Change for Small Commercial Fishers With help from commercial vehicle researchers from the National Renewable Energy Laboratory (NREL), a small commercial salmon troller named I Gotta will soon make history as one of the first low-emissions fishing vessels ever deployed in Alaska.