Pink Media

Reaching the LGBTQ+ Business Community: Inside Pink Media's Two-Fold B2B Marketing Strategy
Pink Media is one of the few LGBTQ+ marketing firms built specifically around B2B — combining enterprise-grade programmatic targeting with 25,500+ LinkedIn followers, a 31,000+ member LGBTQ+ business community, and 30 years of leadership in the space. Here’s the full two-fold strategy for reaching the LGBTQ+ business community, from Pink Media President Matt Skallerud.
https://www.pinkmedia.lgbt/blog/btob.html

A new EMARKETER forecast says that by 2028, brands will spend more money boosting creator content on social platforms than they spend paying creators to make it in the first place. For LGBTQ+ creators already dealing with shadow-banning, algorithmic suppression, and shrinking organic reach, this "platform power shift" is more than a trend line — it's a wake-up call. Here's what it means for q***r creators, brands targeting the LGBTQ+ community, and why Pink Media's Content as Advertising model is more relevant than ever.

https://pinkmedia.lgbt/blog/lgbtq-influencer-platform-power-shift.html

Match Group's $100 million investment in Sniffies isn't just a tech deal — it's a green light. LGBTQ+ digital marketing is back, and it's entering a new growth cycle. But here's the thing: the brands that benefit won't be the ones who did rainbow logos for June and went quiet in July. The new era rewards authenticity, community-first strategy, and always-on content. Here's the full strategic read.

https://pinkmedia.lgbt/blog/lgbtq-marketing-green-light.html