Mark Mason

The single most important thing in your life? AI can help you tackle it.

Fire up Claude (or Gemini/ChatGPT), switch to voice mode, and talk through your goal: what's worked, what hasn't, what you're worried about. Ask it to build a plan. Then ask: "What can I do this week to move the needle?" Do those things, report back at week's end, ask what's next.

Now AI is your thought partner AND your accountability partner.

AI will create more jobs and opportunity than it displaces. Here's a real example.

Reuters reported in 2023 that IKEA deployed call-center bots (an early form of AI) to handle millions of calls. Instead of laying people off, IKEA retrained those workers into roles like interior design advisors, and the result was more revenue.

It wasn't smooth, and it wasn't some grand plan to avoid layoffs. But the outcome was more skilled labor, retrained people, and higher revenue. That's the right vision for AI: take people out of mundane, low-reward work, let AI handle that, and up-level them into something better.

This has happened hundreds of times over the last century. I don't see why we can't do it again.

Are you in a job that might be replaced by AI? If you were, would you want something more fulfilling, more challenging, more rewarding? Let me know in the comments.

Why is everyone so obsessed with whether AI was involved in making something?

If I cured cancer with AI's help, would you care? If a book brought joy to millions, would you care a tool helped write it? The obsession isn't about quality. It's fear: AI is moving people's cheese.

It's like refusing furniture made with power tools. Use the best tools you've got to make something great. Right now, that includes AI.

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