AdImpact

Can CTV bridge the gap between digital and linear television advertising? The potential is there, it will all depend on how marketers and advertisers utilize the new technology.

TV’s still missing most digital advertisers – can the CTV surge change that? A new study from the IAB has framed the gulf in advertisers in TV v online destinations in the US market. Despite burgeoning CTV tech turning TV into a digital media, it’s still failing to attract a huge swath of SMEs that prefer the ease of social media spend.