Building Blocks Digital

Google Local Services Ads settings look simple, but there is a real strategy behind them.

This video walks through three settings HVAC and plumbing companies should review inside Profile and Budget: service area, business hours, and notifications.

Service area controls where leads can come from, so do not automatically target every city nearby. Focus on the places you can service profitably and compete in realistically.

Business hours control when the ads run. There can be a real opportunity after normal business hours because many competitors shut their ads off, but that only works if someone can answer the phone or respond quickly.

Notifications control how fast the right person sees the lead. If message leads are turned on and nobody replies quickly, you may be paying for opportunities that go cold.

Watch the video and use it to align your LSA settings with your real operations.

How to Update Your Service Area, Hours, and Notification Settings for Google LSA If your Google Local Services Ads settings are not aligned with how...

Local Services Ads do not let you customize much. You cannot rewrite the whole ad experience the way you can with traditional Google Ads. So the levers you do control matter.

Photos are one of those levers.

They help your listing look more real, more active, and more trustworthy when a customer is comparing contractors. A clean jobsite, a technician in uniform, a finished install, or a branded service vehicle can say a lot before anyone picks up the phone.

Start with at least 10 real business photos, make sure they follow Google’s rules, then keep adding more over time.