Vox Optima

Our boss, Merritt Hamilton Allen, is at the National Veterans Small Business Coalition's VETS26 conference in New Orleans right now! Drop her a DM now because she's eager to connect with fellow Veteran entrepreneurs!

Write headings as decision points.

Instead of a home page banner that reads "Navigating the Future of Workflow," we write "Enterprise Content Management for Government Agencies." Search algorithms cannot index vague language, but they immediately understand precise, descriptive hierarchy. Your headings should act as a direct map of the page’s value.​ ~ Vin Sonpal via Forbes Agency Council

Building Your Website To Be Read By Machines First And Humans Second Before a human evaluates your brand’s credibility, a machine determines whether your page is visible at all.