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09/09/2023

Heads up, Gen Z rockstars! ๐Ÿš€๐ŸŽธ Chipotle is transforming the recruitment game with its documentary-style "Behind the Foil" TV series, and this could change how companies connect with you. ๐Ÿ“บ๐ŸŒฏ

Chipotle isn't just recruiting; they're establishing a deeper connection with you, their potential employees. The unfiltered testimonials from current employees in the series offer an authentic look at the company culture, which resonates with Gen Z's search for genuine experiences. ๐ŸŽฏ๐ŸŽ‰

This move by Chipotle signifies a seismic shift in recruitment strategies as companies realize the value of authenticity and transparency in connecting with younger generations. It's a reminder for businesses that understanding and adapting to the preferences of the changing workforce is crucial for successful recruitment. ๐Ÿ”„๐Ÿ“ˆ

If the strategy succeeds, it could set a new trend with other companies following suit, leading to a future where job seekers can gain a real-life view into their potential workplace before they even apply.๐Ÿ”ฎ๐ŸŒ

Moreover, Chipotle's initiative of using social platforms as a bridge to reach out to potential recruits is indicative of the growing role of social networking sites in recruitment strategies and how they shape the future of the job market. ๐ŸŒ‰๐Ÿ“ฑ

09/06/2023

Hello, tech community! ๐Ÿš€๐Ÿ‘ฉโ€๐Ÿ’ป X, popularly known as Twitter, seems to be caught up in a sticky web of brand safety issues. Its reputation, like its efforts towards ensuring comprehensive brand safety, is going through a rollercoaster ride. ๐ŸŽข๐Ÿค”

While X tries to make strides on the issue, it often stumbles, thanks to unanticipated tweets from owner Elon Musk and a dwindling brand safety team. The delays in getting its Media Rating Council (MRC) accreditation and the questions regarding its Trustworthy Accountability Group (TAG) certification add to the challenges. ๐Ÿ› ๏ธ๐Ÿ“‰

Despite X successfully renewing its TAG certification in March, TAG's CEO confirmed to Digiday that they are now investigating the platform. And as crucial roles in its brand safety team remain vacant, it raises questions about X's commitment to brand safety. ๐Ÿšจโš ๏ธ

Advertisers see the absence of a well-defined brand safety strategy, combined with a lack of accreditation, as red flags, and many are opting to steer clear with most of their ad dollars. ๐Ÿ’ฐ๐Ÿšซ

X's struggles and efforts to ensure a safe environment for advertisers show the importance of trust and reliability in the world of social media platforms. A reminder of the importance of robust brand safety measures for any platform seeking to retain and attract ad dollars.

09/03/2023

Hey, E-commerce squad! ๐Ÿš€๐Ÿ’ป Time to level up your business with Amazon's latest announcement - the Buy with Prime app for Shopify. Fast, free delivery, easy returns, and an overall smooth shopping experience are now on the cards for your Shopify store. ๐Ÿ“ฆ๐ŸŽ‰

With Buy with Prime, you can increase your shopper conversion by an average of 25% - something to definitely buzz about! Plus, it's integrated into your Shopifyโ€™s Checkout and admin, which means you can grow your business with ease. ๐Ÿ’ผ๐Ÿ’ก

This innovative app gives Prime members the option to select Buy with Prime before completing their order, and payments are processed through Shopify's Checkout. Get ready, because this game-changer is rolling out to select Shopify merchants soon! ๐Ÿ›๏ธ๐Ÿš€

โ€œWeโ€™ve been thrilled with the feedback merchants have shared about Buy with Prime, including the increased shopper conversion and new shopper acquisition,โ€ says Peter Larsen, Amazon's VP of Buy with Prime. This collaboration with Shopify is set to not only boost businesses but also save time and resources, enhancing the shopping experience for Prime members. ๐ŸŽŠ๐Ÿ“ˆ

08/30/2023

Hey, E-commerce enthusiasts! ๐Ÿ›๏ธ๐Ÿš€ Here's some big news for you! Shopify has some grand plans to introduce a new level of customer support for its largest enterprise merchants, as evidenced by a leaked video. ๐Ÿ’ป๐ŸŽฅ

As per reports, Shopify is stepping up its game by adding new customer support measures specifically for its largest Shopify Plus customers. Although details are still under wraps, it's clear Shopify is aiming to reel in bigger fish. ๐Ÿข๐ŸŽฃ

Remember, the average Shopify merchant rakes in about $35,000 per year. Shopify's latest move, however, is targeted at the giants operating in the $500 million per year range. ๐Ÿ’ฐ๐Ÿ”

Whatโ€™s the deep dive? Shopify is wagering its future on drawing in more enterprise-level customers. Although this makes financial sense, it does spark questions about the platform's commitment to its smaller customers. After all, Shopify's brand was built on the premise of "making commerce better for everyone". Let's hope the little guys aren't left in the dust! ๐Ÿ™๐Ÿ›’

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