Mel eMedia

This was a consultation meeting 5 years ago with Jordan Keyser . I was developing my conceptual branding strategy and he agreed to sit down and let me test it out.

Today, I’ve helped build numerous brands and businesses through the resulting BrandStorming process and Jordan has become one of the leading photographers in the sneaker industry! Can’t wait to see how we both shake things up in the next 5.

I’m sorting photos from a 🔥 food shoot styled by for the delicious lineup by

Pro tip: I find using a large TV is great for culling through content quickly to check for focus and categorize, but when editing you want to use a calibrated monitor for better color accuracy, glare reduction, and resolution.

📍:
📷:
🐶:

Dale, the brilliant owner and visionary of Umana Yana, photographed in front an art piece depicting the image of her mother. From my interactions with Dale over the years, I have a deep understanding of the importance of family, relationships, and community in her life. I can imagine that these values were passed down by her matriarch whose presence can be felt in the fabric of Umana Yana.
-