ICreate Productions

From campus hustle to kingdom mindset 👑

Founded by three collegiate athletes, novus.athletics is more than a brand—it’s a movement built on perseverance, purpose, and power.

Their mantra “Claim Your Crown” isn’t just a phrase—it’s a call to rise above and step fully into your greatness.

Catch NOVUS hitting the runway this Saturday at Sweat N’ Style fashion show and experience what it means to wear purpose. 🏁🔥

📰 BREAKING NEWS: Fitness is hitting the runway — and it’s powered by MVP Healthcare 💪✨ We’re just days away from the big show, and our Sweat N’ Style crew is training hard on one of New York’s 27 NEW fitness courts, where fitness meets fresh air 🌿🏋️‍♀️ Catch @connect_with_coco on the mic and our athletes in their element — repping @_forteapparel and showing what it means to move with purpose. Shoutout to our presenting sponsor @mvphealthcare for bringing accessible fitness to communities across NY State. Let’s make wellness the headline. 🗞🔥 🎥: @_wealthymedia #SweatNStyle #MVPCares #FitnessMeetsFreshAir #ForteApparel #RunwayReady #OutdoorFitness #CommunityWellness #NYStrong

🔥 Local Spotlight 🔥

We’re bringing purpose, power, and performance to the runway with — a movement redefining athleisure with strength and style. 💪✨

From workouts to weekends, this brand is all about showing up as your strongest self.
Catch them hitting the Sweat N’ Style runway in just a few days! 🖤👟