AfterMath

80+ years.
Hundreds of associates, coworkers and clients.
Tens of thousands of projects.
Countless partnerships, accomplishments and friendships.

Unfortunately, the counting comes to an end.
As of 8/29/25, AfterMath — long-known as Hitchcock Fleming & Associates — closes its doors.

We truly appreciate every associate, intern, client, vendor, board member and family member for your trust and support.

Lots to look back on. Even more to be proud of. Thank you.

Pride Month isn’t just a marketing moment—it’s a mirror.
Is your brand living its values behind the scenes and in the feed?
Authenticity starts with intention. At AfterMath, we help brands show up in ways that are inclusive, thoughtful, and strategically real.
Let’s move beyond rainbow logos—and build campaigns that create real connection.

As we approach the halfway point of the year, it's a critical time to assess your marketing performance. At AfterMath, we help you analyze your current efforts and strategically plan for a strong second half. Let's ensure your brand continues to gain momentum.

Sponsorships are more than just slapping a logo on an event. They require proper investigation, tactful negotiation and solid measurement to ensure you’re getting the most mileage for your marketing dollars.

At AfterMath, our 'Truthpoint' process ensures every sponsorship aligns with your brand's objectives and delivers measurable value.

We dive deep into audience research, media consumption habits and both qualitative and quantitative factors to identify the best opportunities for your brand. We focus on securing the best rates and maximizing value through strategic partnerships and added-value elements. Then we provide in-depth analytics to validate the impact of your sponsorship, using tools like Google Campaign Manager, Google Analytics, and AnalyticOwl to track performance across digital and non-digital channels.

Is your media plan set up for success? Before you dive in, make sure you're asking the right questions. Our Connections Team at AfterMath suggests starting with these 7 to ensure your plan is strategic, effective, and drives results.
1. What Makes the Audience Tick?
2. What Does the Customer Journey Look Like?
3. Are the Goals and Objectives Truly Measurable?
4. Do We Have the Right Resources to Measure KPIs?
5. What New Media Technologies Are at Our Disposal?
6. What Are the Outside Factors that Could Influence Our Plan?
7. What's the Most Creative and Impactful Way to Communicate Our Message?
Need help with your media planning? Let’s connect.

7 Questions to Ask When Creating Media Plans — AfterMath Scattered consumer attention and greater audience fragmentation have made it challenging to devise a strategic, successful and results-driven media plan. So how do we know where to start? What are the right questions to ask before we delve into planning? We asked the experts on our Connections Tea