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Nigerians have the numbers in countries like the US, UK, Germany among other countries. It these people that eventually lead to a huge demand of Nigerian music even in social places like clubs and bars,” he says adding that, “as a result people not of Nigerian decent end up liking the music too since its almost everywhere.”

In some cases, some music observers have attributed the problem to poor production of Ugandan music which in turn leads to Ugandan music not being played on international platforms.

“Much as our production has greatly improved, we still have a challenge of it not meeting internationally recognized standards,” Edward Sendi, a music critic, says.

Some however disagree with this argument saying Ugandan music production has since improved and can be played anywhere in the world.

“Yes poor production was a problem back in the days, but today it isn’t. I think we are at a point where the quality of our music can sell in any part of the world,” says James Propa.

Lack of professional organization and enough money are the other factors that some believed are hindering Ugandan music from crossing to other countries.

Big budgets, according to James Propa, have played a huge role in helping Nigerians pe*****te markets that seemed to be impenetrable in the first place.
Our artists here don’t have enough money to promote their music globally. Sadly, international music labels that have signed some Ugandan artists haven’t done much to propel our artists to greater heights,” he says, adding that, “artists also are not organized enough to make great strides. They need professional help, but are not willing to get it.”

What can be done?

Ali Albahai, CEO of Talent Africa, says Ugandan musicians need to understand the international market and churn out relevant music. In doing so, he says, they need to avoid losing the local audience because at the end of it, at least they’ll always rest assured of support back home.