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113 Million People Will Join the Global Middle Class in 2024

Every year, over 100 million people enter the global middle class.

Defined by the World Data Lab as someone who spends at least $12 per day (measured in 2017 purchasing power parity), these individuals are typically rising up in developing regions like Asia and Africa.

In this graphic, we’ve created a treemap diagram that shows where the new entrants to this consumer class in 2024 will originate from.

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Where are Millions of New Consumers Coming From?

World Data Lab expects 113 million people to join the global middle class in 2024, with the vast majority coming from Asia.

The following table includes the data we used to create this graphic, at a regional level (figures rounded).

RegionNew Consumers (millions)🌏 Asia91🌍 Africa10🌎 Latin America6🗺️ Rest of World5

Based on these figures, we can conclude that Asia will contribute 81% of new consumers in 2024.

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Highlights from Asia

The following table breaks down Asia’s 91 million new consumers for 2024, by country. Note that only countries which contribute at least 1 million consumers were broken out, with the rest grouped into “Other”.

CountryNew Consumers
(millions)🇨🇳 China31🇮🇳 India33🇮🇩 Indonesia5🇧🇩 Bangladesh5🇻🇳 Vietnam4🇵🇰 Pakistan3🇵🇭 Philippines2🇹🇷 Türkiye1🇹🇭 Thailand1🗺️ Other6

As expected, China and India are projected to be the two biggest sources of additions to the global middle class in 2024. Both countries have massive populations, rising income levels, and high rates of urbanization.

Further down the list we can see Indonesia and Bangladesh adding 5 million consumers each. Both of these countries have an expansive population pyramid

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