AYSINA

t, so the clothes and accessories were made not for broad recognition or vast audience. But six month ago, in winter 2016, after implementing the rebranding strategy, the company decided to expend the geography of its sales, offering high quality and signature style to wider public. As the head of the company and creative director of the label Yulia controls all the process of production of the garments - starting from choosing textile right up to hand-made details, that decorates most outfits. Label concentrates on high-quality fabrics, customized prints made in collaboration with young artists, exceptional tailoring, delicate stylistic solutions and chic details. The brand’s philosophy is based on modern everyday lifestyle combined with designer’s notable sexy twist and influence of the modern tendencies. AYSINA clothes are convenient and comfortable to wear in the daytime as well as in the evening. AYSINA woman is a harmonious, smart, independent, charismatic and feminine personality. Despite the situation she always be a women, self-confident, self-sufficient with firmly stated life position. But, at the same time, she is romantic, believing in true love and sincerely feelings; she is sexy, at some point even provocative, but not aggressive. She’s always moving forward and never regretting the decision she made. She is choosing outfits that complete her personality and suits her today’s mood. Clothes from AYSINA personify luxury, elegance and femininity; therefore, most of the clients have been devoted to Yulia since they first came to label’s showroom.