Orchidea

The emblem is constructed from the brand name itself. Every line traces back to a letterform. Abstract geometry at first glance, the full name revealed on closer look.

We took our inspiration from modernism. Simple circles, clean intersections, and deliberate negative space are how modernist designers achieve visual clarity without sterility. Modernist furniture, architecture, and graphic design all confirm the same principle. When we looked at the word «Coosh» through that lens, one thing stood out: five letters, four of them round. Circles and ovals. That was the starting point.

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Brand identity and symbol for Coosh, a fashion brand that demands high standards in aesthetics and minimalism. The founders‘ conviction is simple: clothing should reveal personality, not replace it.

Our task was to create an emblem iconic enough to represent the brand and strong enough to carry across physical product, from metal hardware to embossed garment prints.

The identity was designed to scale. The experimental typeface and symbol pattern give Coosh tools for seasonal variation without breaking consistency. Timeless and iconic where it matters, flexible enough to adapt where it needs to.

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TREND REPORT: 10 Massive (Cultural) Shifts in the Wellness World ◼️ Get your PDF

This report distils a year of work with wellness and supplement brands—the patterns we kept seeing in strategy sessions, research decks and shelves.

We’ve put together a new report:

◻️ supplements as performance tools for the already well

◻️ mental-wellness stacks and mood gummies

◻️ pill fatigue and the rise of joy-first formats

◻️ fragmented culture and scene-specific branding

The report is for founders and marketing teams building the next wave of wellness, beauty and supplement brands.

Get the complete PDF for free – link in bio