Webnauts

Ми як ті березневі котики: пішли по своїх справах на всеньке літо)
То куди ми пропали та що з того вийшло?

Ще за рік до того, як бітрикс24 покульгав за кораблем, ми почали створювати зручний сервіс для ефективного управління проєктами — if.team.

Деталі в каруселі, тож гортайте 👉🏻

І не забувайте: найцікавіше ще попереду!

Consciousness is overturned along with the whole world, when real madness is added to the usual routine of Ukrainian IT-specialists, and the gray everyday life merges into one long February day.

We are experiencing a time when the unbearable Monday seems like the best day of the week, and deadlines are not so dead, and there’s no lines at all.

Denial was replaced by anger, and bargaining with ourselves - by depression. Accepting what we couldn't accept, we kept on working and helping our clients to grow even in such difficult times.

Even when the darkness was replaced by the light, we kept on working with a smile on our faces. For us it’s enough to plug a generator into, connect to the internet via Starlink and add a little faith in our victory.

Attention! Attention! A purple cow is on the marketing field! Wait, wait, wait. What does the cow have to do with it?

When modern marketing was born, there appeared the «4P Theory» from the well-known American marketer Jerome McCarthy that consists of ‘4P’ points:

🔹 Product
🔹Price
🔹 Place
🔹Promotion

People used to believe that without focusing on the 4Ps your product will fail. But there was another American marketer Seth Godin, who not just doubted the whole theory, but also added a new point called ‘Purple cow’. In short, the meaning of purple cow existence is that it's special (and very charming, really).

Was the marketing expert inspired by the famous ‘Milka’ brand? We don't know for sure. However, we are pretty sure that any product, service, company or even a person can become a purple cow. Only in case you have the creativity that sets the brand apart from millions of others.

To put it simply: don't be like everyone else. Find your hallmark. Create a Purple Cow.

There is no universal recipe. The Purple Cow lives only with those who are not afraid to take risks and lose.

What brand came to your mind at first? 👇 Write in the comments.

👋 Команда вебнавтів вітає всіх, з ким нам колись доводилось працювати або з ким ми тільки-но плануємо масштабні та космічні проєкти!

Дякуємо за цей непростий, але визначальний 2022 рік.

Привіт, Переможний 2️⃣0️⃣2️⃣3️⃣!

Команда висловлює щиру подяку всім Захисникам і Захисницям, які боронять Україну! 💛💙

Дякуємо за новий день.
Дякуємо за відважну боротьбу та надійний захист України!
Дякуємо за змогу жити та працювати в рідній країні.

Ви завжди в наших думках і серцях. ❤️‍🩹 Віримо, пишаємось, чекаємо. 🥲