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Ulukaya is one of those people you need to look up to, from his ethics to what he does to the community. He employees immigrants more than most companies & organizations, help startups who look at his brand as an inspiration, he doesn’t take competition as a bad thing but he wants to get rid of all the companies that are feeding people the wrong foods, started a company not because of his qualification but he saw the need to do it and he didn’t have a plan for it. That’s Hamdi Ulukaya, the Yogurt King, google him, he’s got videos, articles full of great insights to help you build a better company.