Signature Collection

There are a group of international Fragrance Influencers who have been flown to the Maldives for the launch of 2 new perfumes.

I don’t expect anyone of them to say to the many fans who follow them that either of those two perfumes are not good.

One can argue that this type of marketing has existed from the beginning of time and nothing is wrong with it because it happens in every industry.

As a consumer how do you feel about the people whom you follow being gifted all expenses paid vacations and gifts to then come back and market to you?

Is it just one of the perks of the job as an Influencer that they enjoy or should there be a moral code in the industry that prevents this type of lavish gifting?

I am interested to find out your view point since this is also a debate in the medical industry.

Everyday I encounter people who ask me for my opinion on perfumes. My opinion shouldn’t count for you because I will not be wearing the perfume so what I think about it doesn’t matter.

Some people are upset when I say these things to them because we have been conditioned to value what other people think and not what is best for us.

However, in all my extensive years of study, research and experiences, how a perfume will resonate on me based on my individual body chemistry, setting in which I am wearing the perfume and application of the perfume, the very perfume that I love and gets me great compliments, you may dislike.

It is important to have your own experiences with your perfumes to determine what you love, what loves you and what is not going to trigger a migraine or an allergic reaction in you.

This is why I have developed my Art of Scent class to help people understand the science behind perfumes and how appreciating this science can impact on your outlook on perfumes and fragrances.

It’s a great time to also book my class and invest in yourself because as it comes closer to the last quarter of the year, I am unable to host Sojourns as frequently as I would love to because my emphasis then in on Christmas.