Walrus Creative Works

could businesses try bumpin’ that? why not?

here’s why charli xcx’s *brat* promo is a masterclass in minimalist marketing and what businesses can learn from this.

read the deep dive: https://www.linkedin.com/posts/walruscreative_brat-marketing-activity-7226609463229636609-WtTC

Yesterday, we were joined by the brilliant Zeynep Yalım Uzun for a session on regeneration and longevity, titled “Why Regeneration Now?”

Zeynep is an industry titan with 30+ years of experience leading purposeful brands. Throughout her journey, she leaped from championing sustainability to embracing regeneration as a living systems mindset that goes beyond business and leadership.

Regeneration is a leap from short-term gains to long-life perspectives. And it’s more relevant than ever, with the boom in scientific research and technological advancements focusing on longevity.

Currently, the human lifespan is 76 years on average — but that might change significantly in the next decade. (You will definitely want to follow our client Morphiya to see how that shift unfolds.)

Together with Zeynep, we meditated on the implications of longevity. What will life look like when we have more years on average than ever before — what will it look like for us on an individual level, and on a bigger scale, for societies as a whole? Where does regenerative thinking come into the picture?

Sustainable marketing meant minimizing negative impact with social responsibility initiatives while maintaining the consumerist paradigm. What would making the leap to mean, and what would it look like in action?

Zeynep ended the session with the hope that we were left with “more questions than answers” — she certainly ignited many paths of thought to explore.

We extend our sincere thanks to her once again for making time to hold this session, a space for regenerative thought, with us.

You say hello, and we say hello right back. 👋🏻 Meet your new marketing team.

When you team up with Walrus, you’re partnering with a super talented team of creatives, strategists and marketing professionals. We call this marketing-department-as-a-service.

We excel at storytelling, branding, content marketing, social media marketing and much more, all tailored to amplify your brand's presence and make you a lovemark. (But more on that later — we’ll dive deeper into our services up next, stay tuned.)

🎯 So far, we have worked with 20+ clients most of which were startups and scaleups in edtech, health tech, biotech, and AI. Among some of our favorite clients are DEI and gender equality NGOs.

Got a vision and need a creative organic boost? We’re currently welcoming new clients and can’t wait to explore what we can create together. ✨

💌 Shoot us an email at [email protected] — let’s take your brand where it deserves to go.

To stand out and stay ahead of the game as a brand, you need to conduct competitor analysis. Not once, but continuously.

But what exactly is a competitor analysis in marketing, and how can you get started?

1️⃣ Determine the key players in your industry
2️⃣ Evaluate your competitors through SWOT analysis
3️⃣ Gather the information and create a roadmap
4️⃣ Rinse & repeat — keep monitoring and evaluating
5️⃣ Collaborate with marketing experts to execute the action items

✍🏻 In our latest article on Walrus Blog, we explain how competitor analysis works and give you 4 essential tools to get started: https://walruscreativeworks.com/2024/03/a-complete-guide-to-competitor-analysis-for-marketing/

Looking for expert help to maintain a competitive edge in your industry? Drop us a line at [email protected] and let’s improve your brand visibility together.

Will the US Senate go through with the ban? The path seems unclear, but this much is: For a strong social presence, you need to be familiar with TikTok.

If you’re over 30, it’s highly likely that you don’t have the app installed and think it’s all about obscure humor and “silly dances” to sped-up songs.

But here’s some reality check for you:

🔹 There are currently over 1 billion active users on TikTok — that’s 20% of all internet users globally.
🔹 Those reels on Facebook and Instagram? They’re mostly derived from TikTok trends.
🔹 The UX logic of hyper-personalized endless scroll of short-form videos is also derived from TikTok.

✍🏻 Check out our article on Walrus Blog penned by the super talented Yasemin Değirmenci for a deeper, extensive dive into TikTok, how to get started, and grow your presence: https://walruscreativeworks.com/2024/03/tiktok-for-beginners-a-comprehensive-guide-to-getting-started-and-growing-your-presence/