NeuMerlin X

Client : Taco Bell

🌮Throwback to the New Year with T-Pop Flavor! 🎶✨
To kick off the year, we teamed up with T-Pop icons 4MIX to target Gen Z and Gen Y, creating a campaign that seamlessly bridged online buzz and in-store excitement.


The campaign, built around the "4MIX Party Box," emphasized the variety and shareability of the product, aligning with the target audience's social behavior. We developed a multi-platform strategy encompassing key visuals, social media content (including interactive activities), a motion video, and in-store decorations, all designed to create a cohesive and immersive brand experience.


The campaign boosted brand recognition and drove combo set sales, achieving 163% of our engagement KPI.

Client : Casio
🔥Reigniting Toughness for a New Generation 💪🏻

G-SHOCK set out to evolve from a brand of pure "toughness" to an icon of "cool and fashionable," challenging us to keep its "Fighting Spirit" alive while sparking desire for the Steel GM-2110D — a must-have for Gen Z and mid-career go-getters, not just as a watch, but as a bold symbol of strength and style. 🥊💥


With "Tough Like You" as our battle cry, we created the webfilm "RING RING!" featuring Superbon (Interim ONE Featherweight Kickboxing World Champion), showcasing how G-SHOCK embodies daily hustle, resilience, and victory. ⏰🏆


We created a right-to-buy movement 🛒, turning the GM-2110D into a must-have symbol of strength. It was not just about views but about moving hearts, minds, and product.

🔗Get more info: https://bit.ly/4iD845g
🔗Message us or Reach out: https://bit.ly/3RCUx2s