BCX Design

Adding AI to a Customer Experience | David McCann I spend a lot of my time looking for insights from customer data, usually trying to identify how to fix a product design or an optimize a conversion funnel with AI so that customers get what they need, and businesses win by extension. I thought I'd lay out how I do it -- without technical instru...

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Break it: What’s stopping your users from taking action? How to systematically spot and overcome the unseen obstacles to user success and business growth.

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Growth Hacking Secrets Unveiled Spotify’s Lessons for the New Business Era In the ever-evolving, hyper-competitive business world,

Achieving long-term goals, say those related to health or money need for us to set goals, this much we know. We also need something bigger, an identity. Ideally one that has a community of adherents that can help us through the trials and tribulations. In this great interview with Habitate I discuss our recent research on long-term goal attainment within the Indian health context.

Community is an amplifier - Habit formation by David McCann, Founder of BCX Design H-Talks is a series of videos made by Habitate.io presenting global community leaders' ideas, philosophies, and perspectives. In this video, David talks abou...

The part of our identity we bring to an experience influences our preferences. For example, If I think of myself through my group identity (Canadian), I prefer maple syrup over honey. But, if I think of myself as someone who likes sweets, I might prefer honey.

How Our Friends Affect Our Food Tastes change. Our companions are a major reason why.

An individual is more likely to make a change that benefits their health and financial success at moments when they start a new chapter. These moments could be very big (move in to a new home), or very small (next Monday). Leveraging those moments improves the odds not only of an individual taking notice, but also improves the odds they will start and succeed.