The Studio Apollo

VINECA ROWE BAG

A structured tote designed for effortless daily use, featuring perfect proportions and a capacity that meets all your needs as an everyday bag. It highlights unique belt and buckle details designed exclusively for this collection, adding a raw and tough edge to the silhouette with a multi-dimensional look.
Available in 3 styles: Soft Charcoal, Soft Mocha, Glossy Black.

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© VINECA

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🏆 2025 Good Design Award (Japan) 🏆

Our brand identity design for Jim Thompson Farm won 2025 Good Design Award (Gmark) in Japan! The project has recently won 2025 Design Excellence Award (DEmark) in Thailand also.

We are delighted to share our proud year for all of our partners with those who gave us the opportunities, especially GROUNDCONTROL who entrusted us with Jim Thompson Farm brand identity design project and provided us the strategic research 🫰🏻

We'd like to extend our sincere appreciation to DITP for supporting us throughout the award submission process and for elevating Thai creative industry all these years.

Last but not least, cheers to our hardworking partners 🥂
• Chisanapong Tanateerasawat
• Thanat Jenthumrong
• Paul Theeratuch
• Wonwisa Sangrit

More info about the project:
https://www.g-mark.org/en/gallery/winners/33722

Brand Identity Extension Jim Thompson Farm brand identity design extension was driven by the Jim Thompson Farm management team. They recognized the crucial need to preserve the wisdom, arts, culture, and history of Isan people. To ensure these traditions continue to thrive within the region, the management aimed to expand m...

Our partner, Chisanapong Tanateerasawat, designed the brand identity for SleepCity.

SleepCity is the sleep solution for all types of sleepers with over a century of hospitality and manufacturing expertise to guarantee your good nights every single night. While SleepCity provides intricately designed products, their objective is relatively simple—to solve your personal problem. Within their grasp of all the latest technologies in the market, SleepCity selects the most effective combinations of components and eliminates all other unnecessary to grant customers access to their best comfort.

Ultimately, the vision of the brand is far beyond our designer's expectation, which inspired unorthodox methods of design exploration. We set sail into a new territory to discover new meanings of being a sleep provider—specifically, a good sleep provider. We landed on a concept of "The Value of Sleep", where we siphoned the visual identity down to focus on the emotional core and authentic codes of conduct. We see SleepCity's products as works of art—ones with meaningful messages to deliver and purposeful qualities to craft.

Brand Strategy: Vasawat Chaiyanate
Interior Design: Plan & Objects

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© THE STUDIO APOLLO 2025

🌞 Incoming Transmission!

Welcome aboard, Louis, our very first intern to join the Apollo! We’re ready for a stellar exchange of ideas as we navigate constellations of creativity and discovery together! Bienvenue!

Here’s a decrypted message from Louis to Earth:

“Sawasdee Krap Bangkok! 👾

When I arrived, I was immediately struck by the energy of the streets, the vibrant colors, and the city’s unique architecture. In this little visual, I wanted to capture all these feelings by representing myself as tiny video game-inspired creatures, immersed in the heart of the metropolis.

Thrilled to join the Studio Apollo team, and a huge thanks for their trust! :D”

Animation:
Supervision:

Stay tuned for Louis’s journey with us!