Safa Group

th extensive experience acquired over the years. In addition, the group maintains reliable world-wide suppliers and sufficient customer base. The company has also activated an entire value-chain and distribution channels that are efficient to launch new products, activate and push consumer and non-consumer items to the intended consumers. The underlying principle in this maintenance is the continuous research and development which informed our key business decisions over the years. SAFA GROUP marked decades of excellence and quality offerings to ensure utmost customer satisfactions through establishment of professional management and marketing platforms. One of the key objectives of the group is to achieve regional leadership- market share in the consumer products distribution industry. To this effect, SAFA Group has expanded its scope of operations and brands to Sudan, Tanzania, Djibouti, Ethiopia, Uganda, Oman, UAE. Plans to expand to most GCC block is in final stage

*OUR VISION*

“ To be the leading consumer and non-consumer products distributor in Africa and beyond”

*OUR MISSION*

“ We strive to deliver the finest, high quality products to our consumers in believing shared-value, highest standards of quality and organizational excellence.