ONG RAES

As a Gold Sponsor of the SBCC Summit 2026, held from June 22 to 26 in Panama, we designed an interactive experience to showcase more than 20 years of expertise in social and behavior change communication across Africa.

Initially conceived as a physical exhibition wall, the concept was reimagined as a digital game featuring 21 modules, each revealing a different dimension of RAES: our history, approaches, programs, results and African roots.

Nothing was left to chance. Each module drew on a simple yet powerful behavioral driver: curiosity. An intriguing image sparks the desire to explore, engage and discover more. At RAES, design is not merely about aesthetics; it is informed by human behavior and deliberately crafted to drive engagement.
In Panama, participants played, explored and discovered RAES, one module at a time.

The experience extended beyond the screen through handcrafted items made in Senegal, expressions of our identity and our commitment to celebrating local craftsmanship.

This video tells the story of a collective journey, led by our Institutional Communications team and made possible by an entire team: the RAES TEAM!
And one lesson stayed with us: when strategy meets creativity, even a wall can travel.