Basic Instinct

Introducing Sitre.
Founded in Denmark by two friends who were done choosing between clinical or over-sexualised intimacy products, Sitre was created to change the narrative. Because sexual wellness isn’t a separate category.
It’s self-care.

It belongs next to your skincare.
Your candle.
Your Sunday ritual.

Sitre reframes intimacy as something natural.
Designed objects. Elevated formulas.
Everyday sensuality, without apology.

No neon.
No shame.
No gimmicks.

Just beautifully made essentials for your body, your rituals, your pleasure.

We’re proud to welcome Sitre as part of Basic Instinct.❤️