WatchProjects

So in the last 72h we've already got a nice amount of signups for our upcoming Spring 2023 MasterCourse (https://www.facebook.com/events/3453353651650124/).

Whether you are already working on your micro-brand, thinking about developing one, or simply curious about the ins and outs of the business, you can sign up for one of the free seats available.

Curated by a veteran with two decades of experience with five watchmaking groups, this MasterCourse is designed to provide you with the best frameworks from the industry.

(Photo by Anete Lusina)

We explore the strength and limitations of a manhours model for qualitative evaluation of watch brands, from everyday luxury to ultra high end.

The concept of quality curve allows to explain why manufacturing steps allow to increase cosmetic quality, and why the difference becomes less perceptible the higher it goes.