Shell

started construction of our state-of-the-art L**e Oil Blending Plant in the nation’s capital of Riyadh, which began production in October 1985 and was officially inaugurated by His Royal Highness King Salman Bin Abdulaziz, the then Governor of Riyadh, in March 1987. The L**e Oil Blending Plant epitomizes our vision and mission – two guiding forces that drive our work, push our limits, and help us live up to our core values. They’re also what enabled us to dominate the Motor Oil and Diesel Engine Oil Categories since 1987 with our legacy products Shell Super Plus and Shell Rotella. In fact, throughout the years, we’ve grown our innovative portfolio that includes the Shell Helix passenger car motor oil and Shell Rimula heavy-duty diesel engine oil featuring Shell’s renowned Gas-to-Liquids technology - a revolutionary process that converts natural gas into crystal-clear base oil. Ensuring enhanced viscosity and less engine friction, this base oil helps improve engine cleanliness, reduce maintenance costs, and increase fuel economy. However, our vast product portfolio also boasts a strong and highly advanced range of industrial lubricants specifically designed for industries such as Construction, Fleet, Power & Cement, Oil & Gas, Petrochemicals, Manufacturing, and Agriculture. Ensuring increased operational performance, these oils and greases bring substantial savings to our partnering companies by helping to maximize equipment efficiency, prolong vehicle life, and reduce machine downtime. In fact, the cutting-edge formulation of our oils ensures that any engine functions properly. With an investment in research and development which enabled our groundbreaking PurePlus technology to manufacture lubricants of the highest quality, we pride ourselves on teaming up with the world’s most renowned brands to make sure that our oils meet the requirements of their engines. We also provide genuine and co-branded lubricants, which is why we’re the preferred oil supplier and technical partner for top OEMs worldwide. And when it comes to distributing our lubricants, we maintain a customer-centric approach by focusing on key growth segments and collaborating with world-class OEMs. It’s precisely this strategy that has helped us expand our distribution network, which now spans the entire Kingdom, and realize significant business progress over the years. But our success wouldn’t have been possible without the winning mindset of our highly skilled and diverse workforce, which consists of Saudi citizens as well as nationals of 14 other countries. And because employee development is something that’s close to our hearts, we carry out various training courses and programmes that not only contribute to our employees’ personal and professional developement, but also attract Saudis from all over the country – a fact that has helped us achieve the Platinum Nitaqat status, the highest attainable level of Saudization in the Kingdom. While being relentless in the pursuit of excellence, we never fail to make safety our number one priority. And we do so through our ‘Goal Zero’ ambition, enabling us to deliver energy responsibly and safely – preventing harm to employees, contractors, local communities and the environment. But to excel, we also need to have clear and effective routes to market, which is why we reach customers directly through our B2C and B2B channels – and indirectly through our distributors, as well as ‘Shell FastL**e’ retail channel. And our efforts are bearing fruit. Because on our 75th anniversary in 2016, we didn’t just celebrate another year of progress. We celebrated being named the number 1 global lubricants supplier for the 10th consecutive year – a further testament to our success. But we never rest on our laurels. That’s why our future goals include growing into a pacesetter in all chosen sectors, and maintaining our position as the most innovative company in the industry and the number 1 international lubricants brand in the Kingdom of Saudi Arabia. In constantly striving for supremacy in our industry, we will continue to pursue innovation and pioneer technologies to develop tomorrow’s lubrication solutions.