Andre Abi Awad
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Most workshops create ideas.
Very few produce decisions.
This one did.
For 2 days, 22 leaders from Basamh Group were pushed to solve real operational challenges, under constraint and time pressure.
Focus on Ex*****on.
They were challenged to confront real business constraints:
– How leadership time is actually spent
– How distribution decisions shape growth across Saudi Arabia
– Where supply chains break under complexity
– How legacy products must evolve for a new generation
The shift was predictable, and decisive.
Teams moved from vague, intellectual conversations…
to concrete solutions with prototypes, real user feedback, and clear positioning.
That transition is not creativity.
It is disciplined thinking under constraint.
And that is where most organizations fail.
What this group demonstrated is simple, but rare:
– They challenged internal assumptions, not just market conditions
– They operated across functions instead of protecting silos
– They executed instead of over-discussing
Innovation is not a department.
It is a standard of thinking, enforced consistently.
Delivered as part of the Emerging Leader Development Program with
27/03/2026
After 2 advisory sessions, Mohamad Aboudraa shared this reflection with me.
I value it because it captures something I believe deeply.
Most business owners do not need more information.
They need sharper thinking.
They need someone who can challenge their assumptions, identify what is draining the business, and help them build more structure, accountability, and clarity.
In a short time, we focused on what matters:
• where time is leaking
• what the owner is still carrying unnecessarily
• where accountability must increase
• what must change so the company stops depending on one person
That is the real work.
Not generic advice.
Not motivation.
Not theory.
Real progress begins when the owner starts seeing the business differently, then leading it differently.
Grateful for the trust.
Even more committed to helping founders build companies with more freedom, stronger teams, and less chaos at the center.
Most teams don’t need “more change management.”
They need a new relationship with uncertainty.
Today at , I delivered a TED style talk for UAE &KSA Operations on:
Growth mindset + navigating change with an entrepreneurial mindset.
The line that mattered most to me afterward:
“Your speech was so relatable to our operations.”
Here are some topics from my talk:
1) Start with the Bird in Hand.
2) Become Antifragile.
3) SWSWSWSW.
4) The Power of Yalla.
5) The Survival Formula.
Then I did what every leader should do more often.
I measured energy. (Check the video)
I shouted: “How is your energy?”
They shouted back: “Boomba.”
If you’re leading Ops through a year of uncertainty, borrow one line from today:
Don’t ask for less change. Build a stronger team.
Comment BOOMBA and I’ll share more details about the topics.
Breakthrough Leadership Skills
5-day program delivered to with
Role of the Manager
Communication and Influencing Skills
Effective Performance Management
Building Top Performance Teams
Decision Making
Super energetic leaders and very valuable interactions.
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