Expert Pharma Group

👉The Russian pharmaceutical market continues to grow, including sales growth in rubles. However, the competition is becoming more and more fierce forcing market participants to look for new growth opportunities. One of such solution is applying digital technologies in order to make the companies’ overall performance more efficient. Technologies provide an opportunity to build infrastructure that enables manufacturers to communicate in new ways with other market participants and end consumers.

▶️According to Techcrunch, in 2009, the National Institutes of Health launched a five-year project to stimulate research into a new field of medicine examining the connections between the millions of bacteria living in the human gut and overall human health.
▶️A decade later, investors are encouraging the commercialization of these tools with hundreds of millions in financing for .
◻️Some of these companies, are developing treatments for disease through standard research techniques and clinical trials.
◻️Others, have gone directly to consumers first. Looking to build up a body of knowledge about the microbiome through consumer microbiome analysis kits that will give customers a snapshot of the microbes living in their gut ,and offer basic recommendations on how changes in diet could improve their overall health.
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Russia’s pharmaceutical market is one of the fastest growing in the world and is expected to reach $36.61 billion by 2021, according to GlobalData.
The Russian pharmaceutical market comprises two business segments: the commercial market and the government procurement market. The commercial market dominates, accounting for 73% of overall value and 85% of volume.

How should pharmaceutical players adapt their business practices to the evolving market in Russia?
▶️Finding a strategy that fits business needs and new government regulations is the first step.
▶️Studying the past experiences of other players in the pharmaceutical industry and expert analysis can be a good basis for advancing production in Russia.
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❗️The World Day commemorates the discovery of DNA’s double helix back in 1953 and celebrates the completion of the Human Genome Project in 2003❗️
The day offers many exciting opportunities to learn about the latest advances in and explore what they may mean for our lives.