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Sometimes, even after dedicating 20 years to a single workplace, professional burnout can cast its shadow. And in a Volkswagen commercial, our talented director, Santi Elias, ingeniously captures this phenomenon through the eyes of a crash test dummy.
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Prepare to be enchanted by this delightful clip that reveals how life can suddenly burst with vibrant colors in an instant. It's a gentle reminder that a small change can transform our world in the most unexpected ways.
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If Santi Elias' captivating work has ignited your curiosity, and you're eager to collaborate with him on your own projects, we invite you to get in touch with us. Simply send us a direct message (DM) or email us at [email protected]. We would be thrilled to explore potential collaborations with you. 🎥✉️
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To discover more of Santi's creative brilliance and immerse yourself in his remarkable portfolio, please visit the following link: https://skbd.sh/santiago-elias
Diabetes mellitus is one of the most common diseases, the incident of which increases every year.
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Today we present to you our work for Accu-Chek, a company that produces devices that allow diabetic people to live life to the fullest.
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This video was directed by the outstanding Jeff Labbe who himself lived with diabetes.
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In fact, everyone who appears in the video, as well as the people working on the set, is living with diabetes or is caring for someone who lives with the disease.
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Who else could be more appropriate to cover the subject than these people who experience diabetes first hand.
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Accu-Chek's slogan is "I don't suffer from diabetes, i live with it."
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According to statistics, a third of people diagnosed with diabetes refuse to follow medical recommendations and in a way give up fighting for themselves.
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Our work's goal is to show that it is possible to live with diabetes and that life is worth fighting for.
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As a result, our video had such an impact that our agency received numerous letters of gratitude from people connected with diabetes.
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As you are reading this, one of the letters, which was send to us by the mother of a child with diabetes, is among all our festival awards on our wall. It is our best and most honest award.
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The video became a prize winner at such festivals as Effie, Webby to name a few.
24/01/2023
Another brilliant director we represent is SANTIAGO ELIAS. He started his career in 1997 working at a production company and a film processing labb.
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During that time, he studied Cinematography and Film Direction in the Film University (Universidad del Cine) and Music at the EMBA (School of Music of Buenos Aires). In 2011, he joined the staff of directors at Primo.
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He works with famous brands such as Volkswagen, Tinder, Nike, Burger King, Corona, and GQ among others.
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He has received a lot of international awards: Cannes Lions, Circulo de Creativos Argentinos, London LIA Awards, and FIAP. In 2019 and 2020 he won the PRIMO Best Production Company award at Ojo de Iberoamerica and Circulo Creativos Argentinos.
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In 2020, his spot for Burger King “Ser Amigo del Rey” scored the Most Viewed Commercial award at YouTube Best Leaderboards.
Works: https://skbd.sh/santiago-elias
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Would you like to work with Santiago? Just DM or email us at [email protected]
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