Playtestix

PUBG: life before and after the release.

The research was conducted on the basis of statistical positions analysis, identifying of the unique mechanics and comparison with both top games (Dota, CS) and referenсes (Arma, H1Z1, Fortnite).
The report will reveal UX layers of player retention in 2017 and 2018: mass interview of the target audience about beta and the release version. Feedback from players by mechanic, gameplay and attracting components. What would be with the game in 2018?
Александра Радченко (Alexandra Radchenko)

Доклад Александры Радченко (Alexandra Radchenko) из Playtestix. В своей презентации Александра рассказала про динамику позиций PUBG и слои UX, удерживающие игроков в нашумевшей игре жанра батл-рояль: уникальные механики, эмоции, сравнение с топовыми играми (Dota, CS) и референсами (Arma, H1Z1, Fortnite).

Видео и презентация доступны по ссылке: https://app2top.ru/conferences/video-playtestix-pro-zhizn-do-i-posle-reliza-127461.html.

New research of AppsFlyer with Facebook -
"Lifetime Value THE CORNERSTONE OF
APP MARKETING" 2018 LTV Benchmarks

Key questions:
- Which countries are home to the most active
consumers demonstrating purchasing power?
- How much revenue is generated over different
periods of time?
- Which platforms - Android or iOS - drive higher LTV?
- When consumers make their first purchase and how
many of them do so repeatedly?
- When to re-engage existing users to boost LTV?
https://cdn2.hubspot.net/hubfs/597489/LTV%20Facebook%20Study%2006.2018/Lifetime_Value_The_Cornerstone_of_App_Marketing.pdf

cdn2.hubspot.net

DevGAMM starts! We are here and open for meetings just now. 😏
Alexandra Skripka Александра Радченко