Confront

Product presentation

Few, very few people use the theory of USP (unique selling proposition) as the way of selling at the exhibition. Only (!) 3% of the respondents have heard of USP, offers and of "In what aspects are you better than others? »

(On how to tell about, to present a unique product, I’ve told above).

I asked, "Can you tell me right now why I should buy from you?” and “Can you list the qualities that distinguish you from other companies and products? " And I heard, «The buyers themselves know everything ... we are notable for price and quality. »


Five Secrets of How to Prepare Your Stand Staff to Work at the Exhibition

Notes and publications


Success of the exhibition depends on those who work in the stand. On how well prepared your company’s staff and temporary staff members are.

Yes, you can attract people by souvenirs, sales, and gifts. But to make these visitors your customers you should work. You should build interest for your product; you should convince visitors that your services are useful and necessary for them.

Moreover, you need to make sure that the visitors have fixed in memory the charm of your staff, their professionalism, and a desire TO WORK ONLY WITH YOUR COMPANY.

You can really do it!

How?

No doubt, trainings and seminars on how to work properly at the exhibition stand can always help.

And you can do some other things yourselves and achieve great success.


First, prepare scripts and cheers based on your USP and offers.
Ask if you may introduce your company and product. Portray working with you as a VALUE for a visitor.

Second, learn to enter a conversation. No direct questions on the forehead:

- Can I do something for you? Can I help you with something?

- No. Alas, nobody can help me now....

Make it more tactfully and delicately, ask open questions, use the technique of "Three Yes."

Third, be open to visitors; be ready at any time to enter the conversation. The conversation with a visitor, not the other staff members (“and let the whole world wait…”).


Fourth, learn to quickly identify visitor categories – how much they are your potential customers. Perhaps a vacuum cleaner has come up to the stand for another batch of waste paper or they want to make a counter business offer.

Learn how to quickly identify the needs of the visitors, and according to it redirect them to other staff members, as well as, to sift them out, if necessary.

And, finally, the fifth, learn to arrange the further contact after the exhibition.

To send the required information about the company or product, choose a special offer, arrange a presentation meeting.

At b2b exhibitions direct sales are rare. But you can make sales at subsequent meetings.

The return on your participation will also depend on how many of those meetings will take place.

The success of your exhibition will depend on how efficiently your stand staff can build visitors’ interest for future meetings.

So - prepare and - participate in exhibitions!

Sales management
Confront has developed and implemented a number of special programs that will help your business become a highly effective and profitable. These programs are based on the leading business techniques, know-how and our practical experience.

Marketing and Advertising
The team of Confront, like a true strategist, is armed with fundamental theoretical baggage. We have tested in practice various marketing strategies. And, most importantly, we are able to efficiently implement them.
We offer you the development and implementation of effective conceptions on specific aspects of your company’s marketing activities. We also offer you a full marketing outsourcing of your business.