Grai Media

The Global Media for Equity Report is a project we have been planning for the past couple of months.

The initial plan was to share this news last month, but writing about anything tech and investments is hard these days…We agreed to start talking about it, as I’m sure there will be both regional and international startups that can benefit from our initiative.

Led by Grai Ventures in collaboration with our headline partners Brand Capital International, The Times Group’s venture capital arm, Arrandale Ventures, and our data partner Dealroom.co - this is the first global startup report to assess how these investments impact the company’s business and brand performance.

If you’re a Seed-stage+ startup, I would love to know your experience with using various media types to advertise your products and services. The survey takes just a few minutes and it’s anonymous - https://research.typeform.com/to/sniZb5gq

Let's ensure that we do what we can to take the ecosystem to the next level in 2022! 😎

Media for Equity - Global Startup Report 2022 Media for Equity is an investment model where media groups and dedicated Media for Equity funds provide startups with the media budget and support in developing their media campaign, in exchange for an equity share in the business.

📰 Our top five most read articles from 2021:

📍Venture Building Studios 101 - A new model for entrepreneurship - if you are new to the startup studio model, this article provides all the basic principles you need to know - what defines a startup studio? what are the different types of studios and how the model evolved over time? Where does it fit in today’s innovation landscape and how does Grai operate?

📍5 Benefits of creating a corporate startup together with external entrepreneurs - Some corporations, including Google, Cisco or Axa have successfully developed their own “venture studios”, launching numerous new businesses over the course of several years. However many more had tried but failed to deliver the expected results and had their units closed. This article covers just 5 of the reasons why corporations should partner with startup founders to build new ventures rather than doing it themselves

📍The Rise of Media for Equity as an alternative investment model - 40+ pages of actionable insights, case studies and expert interviews on media for equity. This paper explores the evolution of Media for Equity as a driver for revenue growth and diversification through the lenses of European startups and broadcasters, the challenges to successful implementation, and the best practices to overcome them.

📍5-Step Guide for Media Holdings' CEOs in Central Eastern Europe to Get Started With Media for Equity Investments - We have gathered best learnings from senior media executives, fund managers, and from analysing 100+ media for equity deals across Europe. We compressed them into five lessons valuable to any business leader looking to align their organisation on a strategic direction for getting started with this investment model.

📍What is a Venture Validation Sprint and how can you use it to de-risk your corporate startup failing? - a step by step approach at scoping and validating a new idea before you go into ex*****on; this short process of 2-3 months is designed to de-risk the chances of failure and save you time and resources (implicitly costs) as you progress through the next phases of your venture.

🔗 You can find other articles, podcasts, webinars and more on our website: https://lnkd.in/dxbjvb3Z

As for the article mentioned above, you will find the link in the comment section.