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Google cancels plans to kill off cookies for advertisers

After years of delay, Google says it will no longer cancel and replace third-party cookies — a practice long used by advertisers — for its internet browser Chrome.

Cookies are a small file or part of a file stored on a World Wide Web user’s computer, created and subsequently read by a website server, and containing personal information (such as a user identification code, customized preferences, or a record of pages visited).

Source: cnbc

💡 When Google Marketing Live started in 2013, the ad industry was in the midst of a major shift: the move to mobile. Fast forward ten years and AI is similarly transforming our industry.
💡 AI is foundational to Google Ads. For many years, it has been quietly helping in the background, supporting advertisers in maximizing their time and return on investment.
💡 It’s fundamental to many of the products that Google built over the last decade, driving growth for businesses of all sizes, from features like Smart Bidding to fully AI-powered products like Performance Max.
More: https://blog.google/products/ads-commerce/ai-powered-ads-google-marketing-live/

Introducing a new era of AI-powered ads with Google We’re using generative AI in ads to help advertisers manage complexity and improve performance.

What is ChatGPT, the viral social media AI?

This OpenAI created chatbot can (almost) hold a conversation.
A new artificial intelligence chatbot has taken the internet by storm. Humans are asking it questions, and it’s sending answers back that are eerily lifelike, chatty, sometimes humorous and at other times unsettling and problematic.

https://www.washingtonpost.com/technology/2022/12/06/what-is-chatgpt-ai/What

- The Washington Post