Brandient

Introducing Etalon.

As Romania’s DIY market leader, set out to expand into the economy tier with a new private label: Etalon — covering construction essentials, from adhesives and foams to silicones.

We were commissioned to create a master packaging system that brings clarity to a complex category, stands out on the shelf, and clearly differentiates from the mainstream-tier brand, while remaining coherent within the same portfolio.

We designed an intuitive visual system built for instant recognition and easy navigation, and flexible enough to scale across formats, uses, and future extensions.

Read the full brand case on our website, link in bio.

Omul sfințește locul, și brandul sfințește locul. Pentru trei zile, Festivalul COFFeEAST împrumuta din strălucirea sa unei locații care ar putea fi iconice.

Ne vedem acolo!

A new chapter for .

Good Routine Wellness Foods brings the brand’s clean, ingredient-first aesthetic into the world of functional food: fresh, simple, unmistakably Good Routine.

Grateful to shape this evolution together with SECOM Healthcare Group! Read the full case study on our website.