Zone

Hot air or worth the hype? These are the influencer marketing stats you need to read... https://bit.ly/2X7cx7y

Exerting your influence: Benchmarking influencer marketing | WARC Details the opportunities and threats of influencer marketing for brands by providing key benchmarks to consider.

From a solid grasp of customer context to the need for a clear data strategy, there is more to personalisation than you might initially suspect... https://bit.ly/2th1YB6

Three things marketers must understand before they personalise – Econsultancy Lynette Saunders looks at three key themes from Econsultancy's 'Harnessing the Power of Personalisation' Best Practice Guide.

Facebook has revealed it is considering merging the chat functions of Messenger, WhatsApp and Instagram. But is it a good idea? https://bit.ly/2DCjLJa

The Pitfalls of Facebook Merging Messenger, Instagram, and WhatsApp Chats Facebook's effort to combine its major chat platforms could create minefields for users who rely on end-to-end encryption.

From paid advertising in smart speakers to the emergence of sleep tech, here's what could be shaping the coming year in terms of marketing...

4 consumer tech trends marketers should pay attention to at CES and beyond Over the past couple of decades, technology has evolved exponentially, both in capabilities and the speed at which new products are brought to market. From smart speakers and voice assistants to smartphones with facial recognition, these emerging technologies are becoming more and more common.

Social Purpose is set for a year in the spotlight as consumers continue to put the ethics of the companies they use under the microscope.

In 2019 businesses must drive social change: consumers demand it From Unilever and Lego to Sainsbury's and Rihanna, there are countless examples of businesses using creative thinking to shape the world for the better.