MPR Agency

Excellence deserves an identity that reflects it.✨

For the 2nd Romanian Dentistry Gala, we took on the challenge of defining the event’s creative direction, ensuring that every detail was a precise reflection of the medical community’s standards.

Our work was more than just branding; it was about creating a cohesive experience for an industry that values rigor. The Gala celebrated dentists and initiatives with social impact, while supporting CMSR’s partnership with Hope and Homes for Children to improve access to dental services and oral health education for children from vulnerable backgrounds.

Seeing the identity we built serve as the backdrop for such an assembly of leaders was the ultimate measure of the project’s success.

In pharma and med-tech, we are undisputed masters of clinical data and technical explanations. But here’s the “strategic truth”: nobody ever fell in love with a technical manual. We connect through what we feel, not just what we read.

For our latest , we decided to swap spreadsheets for stems. We invited our partners to explore the art of creation through an unexpected medium: floral design.

Why flowers? Because building a brand is remarkably like crafting a bouquet. It’s about balance, intentionality, and layers. At MPR Agency, we believe creativity is the bridge that transforms a dry brief into a “human emotion generator.” Information might inform, but feeling is what actually stays with you. 🧠❤️

A huge thank you to the brilliant participants who joined us to unleash their creativity! Ana-Maria Nilca (Brand Manager BIOCODEX), Camelia Cernea (Franchise Manager STADA Group), Cristina Tudor (Magnapharm), Paula Dimon (Magnapharm), Anca Pop (Scientific affairs manager AC HELCOR Pharmaceutical Company), Alina Matei (AC HELCOR Pharmaceutical Company), Cristina Cocan (Product Manager Merck), Cristina-Elena Rusen (Marketing Director GURSK), MIHAELA Istrate (Event Manager GURSK), Dr. Anca Cretu (PhD) (Head of Professional Sales and Marketing (Oral Health Care) Philips), Isabela Pica (Marketing Manager Dr. Max Romania), Rodica-Mihaela Lazăr, MD (Medical director Ipsen), Elena Arpas (Bussines Unit Manger Ipsen).

Special shout-out to our hosts, (CEO) and Dana Canurschi (Head of Strategy & Copywriting), for leading the conversation on how to build medical brands that people actually care about.

A massive thank you to and the team for showing us that even beauty needs a strong strategy to thrive.

And a special thank you to for the stunning decor.

In medical marketing, clinics and hospitals spend so much time analyzing the patient journey. But what happens when the patient isn't the one doing the research, booking the appointments, or taking the
decisions?​

Behind almost every complex medical case is an invisible decision-maker: the caregiver (the adult child, the spouse, the parent).​

For healthcare providers, communicating with them requires a completely different approach. Caregivers are overwhelmed, time-poor, and highly stressed.​

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👉 Swipe through for 4 ways clinics and hospitals can bring caregivers into the conversation.