Pi2

Most media pitches don't get rejected. They just never get opened.

Across Bucharest, Sofia and Budapest, we see the same newsroom reality: small teams, journalists covering several beats at once and only a few seconds to decide which story deserves a reply.

Before anyone writes back, every story is quietly checked against a few simple questions. We've put together the seven we see most often in our media relations work across Central and Eastern Europe.

Which one do most pitches miss, in your experience?

Getting into Central and Eastern Europe is rarely the hard part. Staying, turning presence into trust, is where many companies struggle.

In our latest article, Marina Dinu, Senior PR Executive at Pi2, explores a question we often discuss with international clients preparing to enter or grow within the region.

Her core argument is simple: CEE isn't a difficult market. It's a relational one.

In much of Western Europe, the deal tends to build the relationship. Here, more often, the relationship builds the deal. Companies that understand that sequence find the region surprisingly warm and open. Companies that don't can spend a year mistaking politeness for progress.

None of it is about doing more. It's about doing a few right things, in the right order, early enough for them to help. If you're entering these markets or already here and wondering why visibility hasn't turned into trust, we think it's worth your time.

🔗 Read it here:

CEE isn't a difficult market. It's a relational one Planning to expand into Central and Eastern Europe? Discover how an international PR agency helps build credibility, media visibility and trusted local relationships before market entry.

In financial services, credibility is earned through consistent, grounded communication built on context, clarity, and trust.

That’s the work we’re stepping into with Claret Credit, a non-bank financial institution ranked among the top 10 NBFI players in Romania by assets, which closed 2025 with 150% growth in loans granted and 30% net asset growth.

Behind those numbers: a company in genuine acceleration, new strategic direction, strengthened leadership, and a clear focus on businesses that need fast, flexible financing to act on opportunities rather than wait for them.

Our role as communication partner is to bring this story into the business conversation through strategic positioning, media relations and business communication grounded in the real needs of companies across construction, transport, retail, HoReCa, agriculture and beyond.

Because access to financing is one of the most important and least well-communicated topics in the business environment. The companies building real solutions for it deserve to be heard clearly.

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