NAEV films

Există o estetică a oboselii pe care am învățat s-o ignorăm. Mai ales ca femei.

E discretă, aproape invizibilă și poate exact astea sunt motivele pentru care este şi atât de prezentă.

De 8 martie, pentru Nuit, am ales să nu vorbim despre somn ca ideal, ci despre absența lui ca realitate.

Despre o tensiune tăcută, una care nu ține de obiecte, ci de ritmuri interioare, de presiuni asumate, de lucruri care, deşi nu se văd, se simt.

Am construit un set de vizualuri care nu explică, nu dramatizează, nu caută să rezolve.

Doar observă.

Și, în observația asta, lasă loc pentru recunoaștere.

pentru că uneori, primul pas spre odihnă nu e să închizi ochii

ci să înțelegi de ce nu te-ai odihnit

If it’s not heavy, bulky, has no autofocus and makes your life harder, it’s not a real camera.

Sony users, look away. 🫢😁

time moves quietly through a family

We almost never really notice it while it’s happening.

In our spot, the sand becomes a small reflection of that passing. A child lets it slip into his mother’s hands. She holds it for a moment before passing it to the father, who then gives it to the grandfather.

Between these gestures we see fragments of life. Closeness, care, the quiet comfort of people who belong to one another. Shapes of a life.

The grandfather holds the sand without letting it fall any further.

Perhaps because those who came before us know something we are still learning: that time is not something we keep, but something we carry for each other.

Client: .ro
Production: Naev Films
Type: TV spot

i wanted to write something more spacious for march 8

because women’s day means a lot

(to me) it celebrates
both the origin
and the fullness
of existence

and

i feel lucky
to work in a field
where my creativity
can move through
a feminine lens

over the last few years
i have met
so many brilliant women

directors
designers
makeup artists
musicians
scenographers
architects
graphic designers
artists
business owners

women who create
women who lead
women who imagine
a world into being

together
you are crafting
a sexier
juicier
more beautiful world

and you inspire me
every day

this one is for you

happy women’s day
let it flow

Suflet Digital is about how easy it is to be present and absent at the same time. We wanted the visuals to hold that tension. Intimate, but slightly distant. Warm, but not comfortable.

It was one of the most challenging videos we’ve made. But also one of the most honest.

We're really proud of what it became and deeply grateful for a team that cared about every detail as much as we did.

🤍
ilie.official

Proof our photographer exists 🤓

Tare tare tare mult ne place clipul ăsta 🤘 so go check it out!


ilie.official .996 hvnds



ro