Idol Ray

r clothing brand that celebrates diversity through shapes, textures and volumes, creating versatile items able to satisfy the needs of today's over-saturated market. With the root of inspiration being in the party scene of Studio 54, the Bucharest based label has developed a collection that plays with the fine line between daywear and eveningwear, giving its clientele a wide variety of possibilities, therefore creating the perfect day to night kit for today's modern fashionista. Strong women that are able to be elegant, but also rebellious, feminine and seductive, but also a tomboy, are praised through practical design and styling tips suitable for any situation.