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A unique business blend of professionals from brand communication, publishing and tech industries, driven by utility and business innovation.
Metropotam transmite LIVE de la Electric Castle Festival via Periscope. Urmariti-i pe https://twitter.com/metropotam pentru update-uri. Iata cm arata festivalul d**a primele doua zile:
10/06/2015
Some facts on attribution marketing and the level of results analysis we should aspire to:
The Truth About Cross-Channel Attribution In Marketing In today’s measurement-focused marketing world, cross-channel attribution is a hot topic. Trouble is, most companies still use antiquated attribution methods that fall apart in an increasingly complex online and off-line marketing ecosystem. This article explores eight myths about what cross-channel…
09/06/2015
What if Cannes Lions celebrates the worst, not the best of advertising? The ad industry’s disconnect from consumers is epitomised by the festival, where we toast an industry that’s in love with technology and itself, not people
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