Superbrands Romania

Recently, the 30 members of the Honorary Council had a list in their Inbox. It was a long one. More than 2,700 brands from Consumer and Business categories awaited evaluation.

The analysis required serious focus, to make sure that all Superbrands criteria were met.

The list got shorter.

Now it’s consumers turn. 1,500 respondents across Romania are invited to take part into the second wave, led by Ipsos Romania

As consumer expectations continue to evolve, the Superbrands research offers a valuable opportunity to better understand how brands adapt, differentiate, and remain meaningful in a changing market.

Stay tuned for the results of one of the most insightful and independent brand research projects in Romania.

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Few people have witnessed the evolution of modern branding in Romania as closely as Bogdan Santea. In fact, he was behind the camera for some of the first commercials produced after 1989.

From those early days of Romanian advertising to three decades of work with international brands, his career has been shaped by a constant focus on how brands earn attention, build recognition, and remain relevant over time.

Having witnessed the evolution of Romanian advertising, Bogdan brings to the Superbrands Romania 2026–2027 Honorary Council a deep understanding of how strong brands remain relevant across changing markets and new generations.

We are pleased to have you, Bogdan, joining this year’s edition.👏

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For more than 15 years, Andrei Popa has worked with data, commercial strategy, and business performance, helping organisations identify opportunities, make informed decisions, and drive sustainable growth.

A strong advocate of data-driven thinking and founder of one of the leading data analytics communities in Central and Eastern Europe, Andrei brings a valuable perspective on how insights, innovation, and ex*****on come together to create sustainable growth.

His expertise contributes to the work of the Superbrands Romania 2026–2027 Honorary Council. Welcome to the Council, Andrei! 👏

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For more than 26 years, Raluca Michailov has been following and analysing brands through one of the most demanding filters possible: relevance in media, business, and public perception.

As owner of BP Publishing Media and publisher of titles such as Forbes Romania, Forbes Woman, Forbes Life, and Forbes Moldova, her work has remained closely connected to entrepreneurship, leadership, and the evolution of brands across industries and markets.

For several editions now, Raluca’s perspective has contributed to the ongoing dialogue around credibility, visibility, and long-term brand value within the Superbrands Romania Honorary Council.

Always a pleasure to have you with us, Raluca! 👏

BDR Associates