ITalks

If AI doesn’t pick you, you don’t exist.

Not in search. Not in answers. Not in decisions.

In this new episode of Forum IT by ITalks, Csaba Demeter sits down with Duane Forrester to unpack one of the biggest shifts in digital: the move from ranking to retrieval.

We’re no longer optimizing for clicks.
We’re optimizing to be included.

From the “machine layer” to trust signals, structured content, and the new metrics that actually matter, this conversation is a must-watch for anyone serious about staying visible in the age of AI.

Watch the full episode here:
https://youtu.be/RCDZG0HZsvE

The conversation continues.
Good decisions happen when the truth becomes clear.

Paște Fericit!