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The Easter Bunny has a soft spot for yellow too. Happy Easter from Highlight PR 💛

Schwarzkopf steps into Mercedes-Benz Bucharest Fashion Week as Official Hair Partner, bringing its expertise in styling, colour, and haircare to one of the most relevant fashion events in Bucharest.

From backstage to runway, Schwarzkopf Professional teams contribute to defining the season’s looks, while brands like Gliss, Taft, and Creme Supreme support the dynamic needs of styling in real time. The partnership also extends into experiential activations and inclusive initiatives such as Sightless Fashion, reinforcing the brand’s commitment to creativity, expression, and accessibility.

Discover more in the feature on Eva.ro.