Bluzz Conversion Labs

Your account structure is about determining how to best use different ad groups in different campaigns, to make sure you’re effectively targeting the right people for the right purpose in an organised, segmented approach.

Without good account structure, it’s easy to find yourself getting confused about the purposes of specific ad groups within different campaigns, and it can make it harder to manage individual ads.

For instance, if you want to remove one managed placement from a display campaign or one bad search ad, it’s a lot easier to find it and delete it when you know where to look for it.