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SORMA (the Romanian Society of Marketing and Public Opinion Research), founded in 2001, is the professional association representing the market research industry in Romania.

22/01/2026

๐“๐ซ๐ฎ๐ฌ๐ญ ๐š๐ง๐ ๐ญ๐ซ๐š๐ง๐ฌ๐ฉ๐š๐ซ๐ž๐ง๐œ๐ฒ ๐š๐ซ๐ž ๐š๐ญ ๐ญ๐ก๐ž ๐œ๐จ๐ซ๐ž ๐จ๐Ÿ ๐ ๐ซ๐ž๐š๐ญ ๐ซ๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก.

Thatโ€™s why ๐’๐Ž๐‘๐Œ๐€ ๐ข๐ฌ ๐ฉ๐ฅ๐ž๐š๐ฌ๐ž๐ ๐ญ๐จ ๐š๐ฅ๐ข๐ ๐ง ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ฅ๐š๐ญ๐ž๐ฌ๐ญ ๐ฎ๐ฉ๐๐š๐ญ๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ˆ๐‚๐‚/๐„๐ฌ๐จ๐ฆ๐š๐ซ ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐‚๐จ๐๐ž ๐จ๐ง ๐Œ๐š๐ซ๐ค๐ž๐ญ, ๐Ž๐ฉ๐ข๐ง๐ข๐จ๐ง ๐š๐ง๐ ๐’๐จ๐œ๐ข๐š๐ฅ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐š๐ง๐ ๐ƒ๐š๐ญ๐š ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ (๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“), as part of our partnership with Esomar and the international research community.

Recognized by ๐Ÿ”๐ŸŽ+ ๐ฉ๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ ๐š๐ฌ๐ฌ๐จ๐œ๐ข๐š๐ญ๐ข๐จ๐ง๐ฌ ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐Ÿ“๐ŸŽ+ ๐œ๐จ๐ฎ๐ง๐ญ๐ซ๐ข๐ž๐ฌ, the Esomar Code is the global reference for ethical and responsible research and data analytics.

๐Ÿ†• ๐“๐ก๐ž ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ ๐ฎ๐ฉ๐๐š๐ญ๐ž ๐ซ๐ž๐ฌ๐ฉ๐จ๐ง๐๐ฌ ๐๐ข๐ซ๐ž๐œ๐ญ๐ฅ๐ฒ ๐ญ๐จ ๐ญ๐จ๐๐š๐ฒโ€™๐ฌ ๐ซ๐ž๐š๐ฅ๐ข๐ญ๐ข๐ž๐ฌ, including the use of ๐€๐ˆ, ๐ฌ๐ฒ๐ง๐ญ๐ก๐ž๐ญ๐ข๐œ ๐๐š๐ญ๐š, ๐ฌ๐ž๐œ๐จ๐ง๐๐š๐ซ๐ฒ ๐๐š๐ญ๐š ๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ, and the rapid pace of technological change. It also places a stronger emphasis on ๐š๐œ๐œ๐จ๐ฎ๐ง๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ, ๐ญ๐ซ๐š๐ง๐ฌ๐ฉ๐š๐ซ๐ž๐ง๐œ๐ฒ, ๐š๐ง๐ ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ญ๐ซ๐ฎ๐ฌ๐ญ between researchers, clients, participants, and society.

For research clients and insight users, this alignment means:
โœ” Confidence that research is conducted according to internationally recognized ethical standards
โœ” Greater clarity around how data is collected, processed, and used
โœ” A shared commitment to responsible innovation and highโ€‘quality insights

๐Ÿ“… ๐“๐ก๐ž ๐ฎ๐ฉ๐๐š๐ญ๐ž๐ ๐‚๐จ๐๐ž ๐ฐ๐ข๐ฅ๐ฅ ๐›๐ž ๐ข๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐ž๐ ๐ฌ๐ญ๐š๐ซ๐ญ๐ข๐ง๐  ๐€๐ฉ๐ซ๐ข๐ฅ ๐Ÿ๐Ÿ“, ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”, reinforcing SORMAโ€™s role in supporting a transparent, futureโ€‘ready research ecosystem in Romania.

28/10/2025

๐‘๐ž๐ ๐ข๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐Ž๐๐„๐ ๐Ÿ๐จ๐ซ ๐„๐ฌ๐จ๐ฆ๐š๐ซ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“, ๐๐ฎ๐œ๐ก๐š๐ซ๐ž๐ฌ๐ญ!
๐๐จ๐ฏ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ”, ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ | ๐‡๐จ๐ญ๐ž๐ฅ ๐’๐ก๐ž๐ซ๐š๐ญ๐จ๐ง, ๐๐ฅ๐š๐ญ๐ข๐ง๐ฎ๐ฆ ๐‘๐จ๐จ๐ฆ

๐ˆ๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐๐ž๐š๐๐ฅ๐ข๐ง๐ž๐ฌ

๐Ž๐ง๐ฌ๐ข๐ญ๐ž ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง ๐œ๐ฅ๐จ๐ฌ๐ž๐ฌ ๐…๐ซ๐ข๐๐š๐ฒ, ๐Ž๐œ๐ญ๐จ๐›๐ž๐ซ ๐Ÿ‘๐Ÿ ๐š๐ญ ๐Ÿ๐Ÿ–:๐ŸŽ๐ŸŽ
Register now: https://event.on24.com/wcc/r/4914639/33D5A13316858EEAACF1811AAE985AE8

๐Ž๐ง๐ฅ๐ข๐ง๐ž ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ซ๐š๐ญ๐ข๐จ๐ง ๐œ๐ฅ๐จ๐ฌ๐ž๐ฌ ๐“๐ฎ๐ž๐ฌ๐๐š๐ฒ, ๐๐จ๐ฏ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ’
Register now: https://event.on24.com/wcc/r/4917596/8AD06E7B60C955F916D62751CD6F3283

Join us for the ๐Ÿ๐Ÿ๐ญ๐ก ๐ž๐๐ข๐ญ๐ข๐จ๐ง of Romaniaโ€™s leading market research event, hosted by Alina Serbanica and Alina Dincฤƒ Stฤƒnescu, under the theme:
๐‚๐ก๐š๐ซ๐ญ๐ข๐ง๐  ๐ญ๐ก๐ž ๐”๐ง๐ค๐ง๐จ๐ฐ๐ง: ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐”๐ง๐œ๐ž๐ซ๐ญ๐š๐ข๐ง๐ญ๐ฒ

๐ŸŸก ๐†๐จ๐ฅ๐ ๐’๐ฉ๐จ๐ง๐ฌ๐จ๐ซ๐ฌ: AHA Moments, Daedalus New Media Research, Data Dive CSOP, DataDiggers, Exact Business Solutions - Research & Consulting, Kantar, Ipsos in Romania, iSense Solutions, ISRA Center Marketing Research, Mercury Research, MKOR, NielsenIQ

๐Ÿ”˜ ๐’๐ข๐ฅ๐ฏ๐ž๐ซ ๐’๐ฉ๐จ๐ง๐ฌ๐จ๐ซ: Talk Online Panel

๐ŸŽฏProudly supported by SORMA and Esomar.

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014459