3WLABEL

I’ll be speaking at Texworld Apparel Sourcing Paris on February 3 as part of the round table discussion “Textile Waste Prevention: A Major Economic and Ecological Challenge.”

If you’re attending the event and would like to connect in person, feel free to DM me.

🪶 I’ve reached the final stage of my PhD: analyzing the data and drawing conclusions based on it.

📊 Here are three comparative charts I created using responses from consumers in the 🇬🇧 UK and 🇷🇴 Romania. The results highlight distinct behavioral patterns and reveal how consumer attitudes differ between the two countries.

👕 When asked to choose their # 1 criterion, British consumers overwhelmingly picked the Feel-good factor, followed by Timelessness. Romanians, on the other hand, opted for Versatility and Uniqueness (Figure 1).

👗 In the UK, the most important criterion when shopping for clothes is Fit, while in Romania Aesthetics prevails (Figure 2).

🛍️ Not surprisingly, Romanians show a stronger preference for brand-name clothing, whereas for British consumers, brand status is not a decisive factor (Figure 3).

My PhD is a cross-country analysis with two strands (consumers and manufacturers). It will shed light on a myriad of aspects involving the state of the textile industry today. Data has been collected through interviews and questionnaires.

More to come.

Created just for you—each 3WLABEL piece is made on demand and shipped directly to your door.

Here’s to 2025: a year to keep it chill, stay young, and overdose on love. 💊✨ 3WLABEL is sharing Melbourne-based Catherine Coady’s ultimate prescription for the soul to wish you a Happy New Year! Which pill would you take first?

From sketch to symbol – our logo’s journey.