VOLTA

Milhafre Ilha Graciosa Pimenta da Terra

Following the redesign of the Ilha Graciosa cheese range, it was time to bring colour to flavour.

With the launch of the flavoured varieties, we extended the visual language of the range, preserving the structural coherence built across the aged cheeses, while introducing a new layer of expression through colour.

The colour reflects the personality of its flavour, turning the label into an invitation before the first bite.

How far can a symbol go?

In this project we explored how an icon can move beyond identification and become a storytelling device. The process started with a widely recognised symbol and evolved through reinterpretation until it reached a form that could carry a different reading.

For us, this kind of work is always a balance between story, intention and form. A strong symbol doesn’t explain everything, it leaves just enough space for the idea to continue in the viewer’s mind.

We’d rather our clients stand out through our design
than our design stand out alone.

Design isn’t meant to compete with the message, it’s meant to clarify it.

Our role is not to leave a stylistic fingerprint. Our role, is to build visual solutions that strengthen positioning, improve perception and create coherence.
Sometimes that means restraint. Sometimes it means boldness. But it always it means intention.

If the client’s product, story or brand becomes more visible, more relevant and more understood, then the design has fulfilled its purpose.

Recognition of the work is welcome.
Recognition of the brand is essential.

Still, it's great when you get both.

Spear Legal is a new kind of law firm — born from the need for a more agile, forward-thinking approach to legal practice. With a distinctly pro-AI mindset and a “new kids on the block” attitude, they required a brand that could confidently express this fresh positioning.