Assembly

Welcome the Essential Tote Bag.

A smaller, lighter alternative to our Classic Tote Bag — designed for everyday movement, from office days to event floors, city errands and everything in between.

Made from heavyweight 380 g/m² cotton twill, the Essential Tote Bag features reinforced straps, anti-pilling finishing, and pre-shrunk construction designed to maintain its structure through repeated use, while still feeling flexible and easy to carry every day.

And because no two projects are the same, it supports a wide range of embellishment techniques, from screen printing and embroidery to puff print and reflective finishes.

Now available in the Sample Shop and Assembly Studio.

Merch works best when it isn’t an add-on.

It should carry the same visual language your audience already recognises: colour accents, graphic elements, typography, placement rules.

Not just a logo on a blank— a physical extension of the brand system.
Because consistency isn’t a design preference. It’s how brand memory is built.