Unidcom

Tomorrow, DTRS15: Design [Re]Thinking continues at IADE with a keynote by Jeanne Liedtka.

“Design Thinking: Fad, Fraud, or the Future of Business?”

Is Design thinking a) dead, b) a fad, c) a fraud or d) the most powerful yet undervalued new business methodology of the last 50 years?

In this reflection on her decades of personal experience as an academic and researcher, strategist and corporate executive, Jeanne Liedtka will argue why the answer is “d” and what to do about it. She will argue that DT offers exactly the skills that organizations and their employees most need to continuously adapt to the accelerating change in the world around us. So why do we continue to struggle to demonstrate its value in practice? To address this, we will explore the aspects of today’s organizations that stand in the way of achieving Design’s potential and that require us, as its advocates, to think creatively about how to design to remove them.

Jeanne Liedtka is the UTC Emeritus Professor of Business at the University of Virginia’s Darden Graduate School of Business. With interests at the intersection of strategy and design, Jeanne has written eight books and multiple articles on the subject of strategy, innovation, and design thinking, and consulted with a diverse set of organizations including IBM, Samsung, NASA, The United Nations, and the government of Singapore. Her most recent book is The Experimentation Field Book: A Step-by-Step Project Guide, co-authored with Natalie Foley, David Kester and Elziabeth Chen.

📍 IADE - Faculty of Design, Technology and Communication, Auditorium 1
📅 Friday, 19 June 2026
🕥 10:30 AM

UNIDCOM/IADE is proud to be a co-organizer of DTRS15: Design [Re]Thinking, an international symposium dedicated to exploring the evolution of Design Thinking and its potential to address some of the most pressing challenges of the 21st century.

Taking place in Lisbon from 17–19 June 2026, this edition marks an important milestone in critically reflecting on the trajectory of Design Thinking, its integration with Artificial Intelligence, and its contribution to environmental value creation, design education, and cross-disciplinary learning, featuring keynote speakers Peter Lloyd and Jeanne Liedtka.

The symposium brings together researchers, educators, practitioners, and industry partners in a transformative dialogue hosted through a partnership between FBAUL/CIEBA, ID+, UNIDCOM/IADE, and other non-academic organizations.

Location: Faculty of Fine Arts, University of Lisbon & IADE – Universidade Europeia
Date: 17–19 June 2026

Join us in shaping the future of design research, education, and innovation.

https://lnkd.in/e8bAdfhC

[PT] A DRIW’26 chegou ao fim depois de uma semana de apresentações, workshops, mesas redondas, visitas, conversas e múltiplas trocas entre investigação, prática e experimentação.

A UNIDCOM IADE agradece a todos os participantes desta edição, investigadores, estudantes, convidados, moderadores e público, pela presença, contributos e envolvimento ao longo da semana, ajudando a construir um espaço particularmente estimulante para o IADE - Creative University e a Universidade Europeia.

Um agradecimento especial a toda a equipa que esteve por detrás da organização e concretização do evento: Rui Ramos, Raquel Lima PhD, Sofia Ponte, Inês Pires, José Graça, Ana Silva, Matilde Mendes, e tantos outros que contribuíram, de diferentes formas, para tornar esta edição possível.

Mais do que um conjunto de sessões, a DRIW’26 procurou afirmar a importância de criar tempo e espaço para a circulação de ideias, práticas e formas de investigação em diálogo com os desafios contemporâneos.

Vemo-nos na próxima edição.

[EN] DRIW’26 has come to an end after a week of presentations, workshops, roundtables, tours, conversations, and multiple exchanges between research, practice, and experimentation.

UNIDCOM IADE would like to thank all participants in this edition, researchers, students, guests, moderators, and attendees, for their presence, contributions, and engagement throughout the week, helping to create a particularly stimulating space for IADE - Creative University and Universidade Europeia.

A special thank you to the entire team behind the organisation and delivery of the event: Rui Ramos, Raquel Lima PhD, Sofia Ponte, Inês Pires, José Graça, Ana Silva, Matilde Pernão, and many others who contributed in different ways to making this edition possible.

More than a series of sessions, DRIW’26 sought to reaffirm the importance of creating time and space for the circulation of ideas, practices, and forms of research in dialogue with contemporary challenges.

See you at the next edition.

[PT] No dia 14 de maio, a DRIW’26 dedica-se ao tema “Sustainable Materials & Regenerative Futures”, numa programação organizada pelo BiD.LAB — Lab of Bio-Inspired Design.

A tarde inicia-se com a mesa redonda “Biodesign and Bioart in Practice”, moderada por Dilay Kocogullari (UNIDCOM/IADE BiD.LAB), reunindo Rafael Calado (BIOLAB Lisboa), Carla Paoliello (U. Évora / CIEBA) e Filipa Alves Unidcom | BID.LAB), numa reflexão sobre práticas contemporâneas na interseção entre design, arte, biologia e experimentação laboratorial.

O programa inclui ainda os workshops “Nothing Exists Alone”, por Carla Paoliello, e “What if sustainability was feminist?”, por Kátia Marques, dedicados às ecologias materiais, ética relacional, sustentabilidade e transformação material.

Oriente Green Campus — Room 01 & 02
14 Maio | 14:00–19:00

Inscrições:

Roundtable — Biodesign and Bioart in Practice
https://www.eventbrite.co.uk/e/driw-26-roundtable-biodesign-and-bioart-in-practice-tickets-1988509410175?aff=oddtdtcreator

Workshop — Nothing Exists Alone
https://www.eventbrite.co.uk/e/driw-26-workshop-nothing-exists-alone-tickets-1988509631838?aff=ebdssbdestsearch

Workshop — What if sustainability was feminist?
https://www.eventbrite.co.uk/e/driw-26-workshop-what-if-sustainability-was-feminist-tickets-1988507951813?aff=oddtdtcreator

Contamos com a vossa presença.

[EN] On May 14, DRIW’26 focuses on “Sustainable Materials & Regenerative Futures”, through a programme organised by BiD.LAB — Lab of Bio-Inspired Design.

The afternoon opens with the roundtable “Biodesign and Bioart in Practice”, moderated by Dilay Kocogullari (UNIDCOM/IADE), bringing together Rafael Calado (BIOLAB Lisboa), Carla Paoliello (U. Évora / CIEBA), and Filipa Alves (UNIDCOM/IADE | BiD.LAB) for a reflection on contemporary practices at the intersection of design, art, biology, and laboratory experimentation.

The programme also includes the workshops “Nothing Exists Alone”, by Carla Paoliello, and “What if sustainability was feminist?”, by Kátia Marques, dedicated to material ecologies, relational ethics, sustainability, and material transformation.

Oriente Green Campus — Room 01 & 02
May 14 | 14:00–19:00

Registrations:

Roundtable — Biodesign and Bioart in Practice
https://www.eventbrite.co.uk/e/driw-26-roundtable-biodesign-and-bioart-in-practice-tickets-1988509410175?aff=oddtdtcreator

Workshop — Nothing Exists Alone
https://www.eventbrite.co.uk/e/driw-26-workshop-nothing-exists-alone-tickets-1988509631838?aff=ebdssbdestsearch

Workshop — What if sustainability was feminist?
https://www.eventbrite.co.uk/e/driw-26-workshop-what-if-sustainability-was-feminist-tickets-1988507951813?aff=oddtdtcreator

We look forward to welcoming you.

[PT] No dia 12 de maio, entre as 15:00 e as 17:30, a DRIW’26 acolhe a Moscavide Ideation Tour, dinamizada pela Professora Ana Neves.

A partir do Oriente Green Campus, o percurso propõe uma exploração dos espaços envolventes e dos seus pontos de interesse, articulando observação, reflexão e imaginação crítica em torno de possíveis, e impossíveis, futuros para a educação em design.

A caminhada segue em direção ao Passeio dos Heróis do Mar e inclui um exercício criativo, terminando novamente no OGC.

Recomenda-se o uso de calçado confortável, chapéu e água.

Inscrições disponíveis via Eventbrite - https://www.eventbrite.co.uk/e/driw-26-moscavide-ideation-tour-tickets-1988509987903

[EN] On May 12, from 15:00 to 17:30, DRIW’26 hosts the Moscavide Ideation Tour, led by Professor Ana Neves.

Starting from the Oriente Green Campus, the tour invites participants to explore the surrounding area and its points of interest, combining observation, reflection, and critical imagination around possible, and impossible, futures for design education.

The walk heads towards Passeio dos Heróis do Mar and includes a situated creative exercise, before returning to the OGC.

Participants are advised to bring comfortable shoes, a hat, and water.

Registration available via Eventbrite - https://www.eventbrite.co.uk/e/driw-26-moscavide-ideation-tour-tickets-1988509987903